The First Step is To Expand Your Unique Selling Points
Professional online review management extends your unique selling points (USPs). By gaining more authentic reviews, as well as feedback, you demonstrate the value of your business to other businesses.
As a result of feedback from clients, you can improve your services or products. For example, if you provide HVAC services, and clients report that technicians arrive past the scheduled appointment time, you can work to rectify the issue.
As a Result, Your Services improve & Your Customers Notice.
Our online review management services include customer polling to generate your Net Promoter Score (NPS), which measures how likely customers are to recommend you to their friends and colleagues.
Depending on your score, which ranges from 100 to -100, you can promote your NPS to potential clients. The average NPS is 39. With continued growth in client satisfaction, you can attain an industry-leading NPS, which ranges from 70 to 100, and share it with your target audience.
Make Your Team’s Time As Productive As Possible
A professional online review management service also maximizes your team’s time. Your company needs to monitor online reviews regardless of your industry. Whether it’s done by an in-house team member or an outside agency, your online reputation needs to be managed.
As a result, it’s crucial to establish an online presence as well as grow it, which is why more companies are investing in search engine optimization (SEO).
There are paid search results and organic search results whenever you search for something, such as the latest iPhone or the latest shipping regulations. While you can invest in paid search or pay-per-click (PPC) ads, SEO is essential.
This kind of positioning offers immense value, since 75 percent of users do not go past the first page of search results, and unlike PPC, it does not cost you anything.
SEO & PPC Work Together in Marketing, So That’s Not To Say PPC Doesn’t Offer Value.
While Google relies on more than 200 ranking factors for organic search results, it prioritizes reviews for local search results, which are influenced by the user’s location.
The conversion rate for local searches is almost 100 percent, which translates into more visits, more sales, and more revenue for local businesses.
Make Sure You Have a Following On Social Media
74 percent of users use social media to make purchases, so it’s surprising that only 26 percent of companies use it as part of their business strategy. As a result, many businesses — including your competitors — are unable to reap the benefits of social media.
Social Media Presence Has a Number Of Benefits, including:
- Keep in touch with your existing customers
- Identify your target audience and reach them
- Engage your current and future customers
- Post company updates, blog posts, and more
At Good Book Writing, our team of social media specialists maximize those benefits for your company. We also integrate them into our online review management services. We invite your clients to share their experiences on one of your preferred social media pages when we receive a testimonial from them.
Here are some examples of pages we may direct them to:
- Google Business Profile
- And more…
The number of social media users tops two billion, and consumers trust online reviews 12 times more than product descriptions. As your business earns more reviews from satisfied clients, you build trust with future customers.
Increase brand awareness
Brand awareness is another reason to invest in online review management.
It’s a challenge to build brand awareness today, which is essential if you want to earn an industry-leading NPS. It’s critical, however, that you earn positive brand awareness.
Our online review management services can help your company increase its brand awareness by reaching out to past and current customers across multiple channels, from social media to the web.
As a result, potential customers visiting your website and social media pages see a company that delivers on its promise of quality products and service. They also see a company that engages with its customers, which is another trust signal.
As a result, your brand becomes more visible, which leads to more leads and sales for your company.
Increasing sales and revenue
The potential for increasing sales and revenue is a major motivator for businesses to adopt online review management services. In addition to improving your lead quality, it can optimize your team’s time when it comes to generating quotes and pitching clients.
You may be wondering how our review management services can boost your company’s profits. Here are a few ways:
In order to build your testimonials, we reach out to past customers – we only connect with clients who have opted-in for correspondence – so you can feature them on your website.
Our clients can also share their testimonials on your designated social media pages, allowing you to improve your social media presence and strategy.
By learning what customers like and dislike about your products or services, your team can take a proactive approach and improve your business. More testimonials can lead to more business.
Despite your company’s top ranking on the first page of search results, it’s likely consumers are comparing multiple companies. Offering a variety of testimonials can give you an edge over your competition.
In order to increase revenue, you can’t ignore reviews. In fact, 94 percent of consumers would use a business with four stars — that number drops to 57 percent if you only have three stars. Reviews are a significant consideration for shoppers and influence their purchase decisions.
Customers who leave excellent reviews spend 31 percent more at those businesses.
Improve the services offered by your company
Investing in online review management allows your company to gain valuable insight into improving your company, which is essential if you want to remain competitive.
As a result of feedback from your customers, your business may discover pain points you weren’t aware of before. You’ll also be able to learn about the advantages your competitors are offering too, which will help you develop new products and services.
You may hear from your clients that they’d love to order heating oil online. While it may take time to implement, you can let them know you’re working on it.
This approach shows customers that your company listens to feedback and acts upon it.
In addition, our team takes extra steps to understand your clients. Our online review management service, Good Book Writing Systems, asks clients how likely they are to recommend your company to a friend or colleague. Users score on a scale of 0 to 10.
A personalized feedback form is generated based on their response.